To create WINNING print and online direct response
campaigns that “beat the control”. I do this by working
closely with my clients, asking them the right questions
about their prospects and products, and creating compelling copy
that increases your response and profits. What's more,
I'll do it on target and on deadline.
I was honored to be awarded “Copywriter of the Year” by
American Writers and Artists, Inc. (AWAI) joining the ranks of
such industry leaders as Clayton Makepeace and Robert Bly.
When you hire me, you'll also get the benefit of my decades
of knowledge and experience with advertising, direct response
copy, graphic design, print production, and more. Some of my
control packages have mailed for close to a decade!
Have a direct response promotion that’s not living up
to your expectations? Let me give it a new lease on life with a
Creative Critique. One high-visibility women’s health supplement
who implemented my suggestions enjoyed a 25% boost in response –
and I’d like to help you do even better.
A creative analysis includes an analysis of your copy along
with detailed suggestions for improvement. I will identify its
strong points and what can be improved. Critiques include
recommendations for both copy and design. I will provide
specific ideas, concepts and creative techniques. While I can’t
rewrite the package for you, I will offer some light
wordsmithing and head you in the right direction. If you execute a rewrite based upon my recommendations I will review
it at your option.
I'm located in Middletown, NJ -- the gateway to the Jersey
Shore. You can contact me immediately at
After only four weeks in the mail, your direct
response package is smashing our control.
Response has literally doubled with a $12
higher average order.
Marketing Director, Northstar Nutritionals
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